That is a difficult question to answer. There are many different reasons people might want public speaking engagements and many different ways engagements can be set up. A corporate pep-talk is very different from discussing excerpts of your book at your local library, for example.

If you are a private citizen seeking to promote a product or earn money from public speaking directly, what you have to do is the same you would with any product. Polish up your speaking skills, build a reputation, and start looking around for venues that are willing to pay you for your speaking skills. Keep an eye out for venues that are in constant need of good public speakers and are willing to pay for them. Your local chamber of commerce is likely to be a good place to start.

However, if your goal as a public speaker is to promote yourself professionally or to promote your company, then finding speaking engagements is easier. Just hire PR and advertising experts like Elite Lawyer Management and let the pros handle things for you. In companies like this, their inhouse public speaking agent — or agents — will be ready to help book and promote your public speaking engagements, as well as press appearances, and other forms of PR.