A lot of the advantages of outsourcing marketing research are related to the advantages of outsourcing in general, such as being able to focus your workforce, gaining access to world-class talent, reducing costs, and more.
The truth is that most businesses are not big enough to justify a full-time in-house market research department. Most small businesses can’t even justify hiring a full-time employee dedicated to the task. And unless you have the capital and the demand needed to justify hiring a market research specialist, the only two options left are outsourcing the task or letting a team member take care of it.
Managers, marketers, and members of the sales team may all be able to perform some basic market research tasks. And that may be good enough during the early life of a small business. But eventually, you’ll need an in-depth understanding of your customer base, and that’s where hiring a market research agency comes in handy.
As this page, run by Kadence market research, showcases, agencies in the field have both the tools and experience needed to deliver detailed reports and generate useful insights related to a wide range of different markets. And outsourcing your market research tasks to such an agency is generally much cheaper than hiring a market research specialist full-time.
On top of that, outsourcing those tasks means your team won’t have to worry about handling market research in-house. Those hours can be better spent making products and closing sales instead.
Another factor to consider is that market research is difficult, and the information provided by a market research specialist is often used as a foundation for critical — and expensive — business decisions. As such, it only makes sense to want to make sure that the information is as reliable as possible, and getting that info from a well-established agency with a solid track record is a good way to achieve that goal.