Q. Which Companies are World Wide Olympic Partners?
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Which Companies are World Wide Olympic Partners?

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May, 2018

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  • karmesh

    There were different groups of sponsors at the Olympic Games 2016 in Rio. Eleven giants may called themselves “Worldwide Olympic Partners,” who conclude longer-term contracts over at least one Olympic cycle of four years.

    Those were: Coca Cola, McDonald’s, Visa, Bridgestone, Samsung, Panasonic, Omega, Procter & Gamble (P&G), General Electric (GE), Dow, and Atos. Each of these companies pay an estimated 100 million euros to the IOC for the four-year period from 2013 to 2016, and in return can advertise directly with the mega event.

    Starting in 2017, Intel, Toyota and Alibaba are on board. “Alibaba’s partnership with the IOC is built on a foundation of shared values and a common vision for connecting the world and enriching people’s lives,” Jack Ma, founder and executive chairman of Alibaba Group, said in a statement. Long time partner McDonald’s ended its cooperation with the IOC after 41 years.

    Source: Sponsors at the Olympics: The Multi-Billion Dollar Business of the IOC


       

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