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The majority of the time, if you have a blog, your customers are your readers. Likewise, in the information marketing industry, a customer is someone who engages with you in a certain manner in order to basketball legends purchase your product or service. No matter the online business strategy you choose, creative and excellent content is still the most important factor to consider. However, the manner in which search engines deliver your web pages and high-quality content to the intended audience has changed dramatically from the manner in which it did so previously.