Here are some tips that would work for any individual or business:

Upload interesting and engaging videos

This is the most basic thing that you should always do if you want to grow online presence with YouTube. Nobody wants to watch boring and monotonous videos. Upload interesting content that would capture your viewers’ attention.

It is also important to keep your videos short and sweet. People nowadays have a short attention span and they would not want to watch a long video that doesn’t have anything interesting in it. Make sure that your videos are engaging and would keep your viewers hooked until the very end.

Use keywords in your titles

This is something that you should always do if you want to rank high on Google and other search engines. Keywords are an important part of digital marketing. It would be useless to have a video that cannot rank high on Google because there are no specific keywords that you can use.

Most people wouldn’t bother with this if they don’t want to go through the hassles but it is something worth doing. Keyword research will only take a few minutes of your time and it would be a great help in the long run.

Create a branding strategy

This is something that you should also do if you want to grow online presence with YouTube. You need to create a branding strategy that would be unique to your channel. Make sure that your viewers would be able to identify and relate to the content that you upload. This is not something that you should worry about if your videos are good, but it would be a great plus factor if you have one.

Just try to create personalized avatars, thumbnails and channel descriptions for your own YouTube channel so that it would be easier for users to identify with.

Connect with other YouTubers

This is something that you should also do if you want to grow your online presence on YouTube. Connecting with other YouTubers would help expose your channel to a wider audience. It would also be a great opportunity to learn new things and collaborate with other people who share the same interest as yours.

Participate in video contests

This is another thing that you should also do if you want to grow your online presence with YouTube. Participating in video contests would help give exposure to your channel and increase subscribers. You can find different kinds of video contests on Facebook, Twitter or Reddit. The more contests you participate in, the better your chances of winning.

Use social media to promote your videos

This is something that you should also do if you want to grow online presence with YouTube. Social media is a great way to promote your videos and attract more viewers. You can use different social media platforms such as Facebook, Twitter, Instagram, and Snapchat to promote your content. Make sure that you post interesting and engaging content that would encourage people to watch your videos.

Use paid marketing

This is something that you should also do if you want to grow online presence with YouTube. Paid marketing is a great way to increase viewership for your videos. You can use Facebook Ads to promote your videos and you can target specific demographics so that your content would be more relevant.

Interact with your viewers

Lastly, this is something that you should also do if you want to grow online presence with YouTube. You need to interact with your viewers more often so they’ll feel connected to you. You can do this by responding to their comments and queries. Make sure that you are always available to your viewers so they would feel appreciated.