Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products.

There are more than 500 million active users on Instagram on a daily basis.

Here are a few recommendations that you can use to get more engagements and grow on Instagram:

Post Creative Content:

There is no substitute for creative content. If your content is great, people are going to like and comment on your posts. Instagram is all about great visuals. So include vivid colors and frame your photos well.

Create Stories:

Instead of just posting pictures of your products and promoting them Instagram Stories are the new and easiest way to grow your Instagram account. By adding location and relevant hashtags in your Instagram story you can actually target the potential audience for your Instagram account.

Post Regularly:

Consistent posting is the key to grow and reach out to millions of active users on Instagram. So it’s a good idea to make at least one to two posts every day on your Instagram account. Don’t expect results right away; you will have to be patient.

Use Right Hashtags:

The purpose of hashtags is to reach out to an audience that isn’t following you. It’s important to use the right hashtags if you want to get noticed by the right crowd.

Organize Contests:

To grow your Instagram account, organize contests and give out some freebies. Getting free stuff is a great motivating factor for users to engage more with your brand.

Collaborate with Influencers:

If you want to grow your Instagram account quickly, you should get the right influencers to endorse you. Reach out to influencers in your niche who have a massive fan following. If you can get featured on their page, you’ll reach out to all their fans at once.

Paid Marketing

You can run paid ad campaigns on different social media platform to reach the maximum targeted audience.

Post Content at the Optimal Time:

Posting your content at different times during the day can impact your engagement levels.

Sprout Social conducted a study to find out the best time to post content on Instagram. They found that posts should be published from Tuesday through Friday. And they should be published between 9 a.m. and 6 p.m. to maximize engagement.

Add Location To Your Posts:

Geotagging lets your followers know about the location from where you’re posting a particular photo. Its main purpose is to let anyone looking for events or photos from a particular region to reach your post.

You can either just include the name of your city or pin down the specific location that you are at.

Engage with your Followers:

Your content should draw eyeballs, but your caption should prompt them to engage with you.

Your caption provides a valuable space that lets you tell stories and promote your partners. If you write it well, you can even use it to get further engagement on your posts.

In general, using open-ended questions and using emojis can encourage your followers to engage with you.

Hope the above information helps.