Q. How to direct audience to Instagram?
1 Answer
  • pennyhammond

    Post-Share-Worthy & Engaging Stories

    While it’s most often just the followers you already have that check out your Stories, you can still use them to gain followers. If someone posts something interesting enough on their Story, I’ll screenshot it (with their permission and username still in it) and share it on my own Story. Whether it’s a quote, a beautiful sunset, or your fresh new manicure, if you post things that other people are fascinated by, odds are that they’ll want to share it too. And then this means that your account is getting exposure to a whole different set of followers.

    Choose the best Instagram hashtags

    I can’t overstate the importance of using hashtags with your posts and Stories. Hashtags really help your account get discovered.

    But they have to be the right hashtags! Use a mix of brand-specific, industry-specific, and trending hashtags.

    Make sponsored content!

    If your account on Instagram already has a a considerable number of posts and followers, but you want to have more followers. One way to achieve this is to sponsor your content!

    This is another tool that is paid, but it is affordable and safe. This is because it is a marketing tool for Instagram itself.

    This tool works to make announcements on the platform, like Facebook’s business. You can choose how much to spend on the campaign and define the public information you want your ads to reach.

    This is a strategy to do when your account is already more advanced. Certainly, it will give results and you will get more followers on Instagram.

    Influencer Marketing

    Influencers go hard to promote things and as they have a strong base of followers, they will love to hear from them about you. You can influence your business niche to give a review of your service and product because it will help you to gain leads.

    If they post a relevant post of your business on their account their followers will like that post & share it on their profiles also. It will give you good exposure on Instagram and you will get followers. A mention by a famous influencer will impact powerfully for your business or personal profile and you will gain followers fast.

    Embedding Instagram Content to Your Site

    You can use the plugin to show Instagram posts directly on your site. Apart from this, you can add an Instagram account link (Instagram icon) to your site so that people know about your Instagram account and follow it.

    If your Instagram account is brand new, you can promote your account by taking advantage of your website.

    Go live

    Have you ever done a live broadcast on Instagram?

    There are several advantages, but there is one in particular that will make you change your mind. When you start a live broadcast on your profile, a notification will be sent to all of your followers to inform them when you go live! Well, here’s another way to get noticed by your followers and encourage them to interact with you and your great posts!

    Use Instagram Ads

    Instagram advertising is a great method to reach a larger and more targeted audience.

    Instagram offers five ad formats:

    Stories ads
    Photo ads
    Video ads
    Carousel ads
    Collection ads
    You can run ads according to your need. But you must have a Facebook Page to run ads and create a free business profile on Instagram. If you don’t have one yet, create a page.

    Leverage other social media platforms

    Usually, before you start focusing on building a following for your business on Instagram, the chances are that you have already built a following on other platforms. Social media platforms like Facebook and Twitter are excellent when it comes to cross-promoting your Instagram account. It is a plus for your Instagram account if you direct your followers on the other platform to follow your Instagram profile. The easiest way is to create a post on Twitter or Facebook, then have a preview of your Instagram profile on the post. In the post, you can have a call-to-action, asking people other users to follow you on Instagram.


       

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Social Media

“What’s on your mind?’’ – The question you first see whenever you open your Facebook account. You post and share anything you want; find the best quotes for the photos you upload. Aside from Facebook, there are Instagram, Twitter, Tumbler, Blogs, and all the social media platforms you use to connect to people around the world. Social Media is now used to advertise, sell, or to be popular. It doesn’t only connect all people around the world but it also helps people express themselves and show their interests around the globe.

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