Instagram may be a highly targeted visual marketing medium for your business, as well as a method to build a loyal following that grows with it.

In reality, Instagram and IGTV are used by over 500 million people every day, making it one of the most popular social media sites. There are, however, suitable, incorrect, and creative ways to use your Instagram profile, just as there are for any other social networking platform.

Growing your Instagram following, can help you drive more visitors to your website, improve sales, or even convert you into a trendsetting influencer.

Incorporate Reels into your content mix

If you haven’t yet started posting Instagram Reels, you could be missing out on a tremendo us opportunity to increase your following.

Instagram’s shortform, looping video tool, Reels, is still one of the most efficient methods to reach new users.

Unlike the rest of Instagram, viewers in the Reels feed are fed high-interest content from both followers and non-followers.

As a result, the Reels you make can easily go far beyond your current follower list, increasing your visibility and growing your following.

Keep your material fresh and relevant by following the latest trends. Identify Instagram trends and put your own spin on them. This increases the chances of your Reels becoming viral and being viewed by a broader audience.

Keep your content simple and relatable. It is not necessary for each Reel to be a production. Low-quality videos can perform as well as, if not better than, professionally produced reels
Inform your audience. In your Reels, find a balance between instruction and fun.

Create a grid for your profile

The bulk of your followers will continue with you because of what you’ve promised to post in the future, rather than what you’ve shared in the past. Your audience is interested in seeing what they will get if they click the Follow button.

Having a feed with a consistent theme and publishing schedule can help you create a following just as much as any of the other growth tactics we’ve discussed so far. Even a basic pattern can entice new followers if it’s communicated to anybody who lands on your page at first sight.

Collaborate with brands and influencers

Collaboration with like-minded brands and influencers is a great win-win situation. You’ll get the benefits of brand connection while also gaining access to a new audience.

What’s the most exciting news? It isn’t necessary to spend a lot of money to collaborate. Some of the most productive partnerships are those that are simple and mutually beneficial.

Don’t speak overly

So, you’ve won a prize. That’s excellent news, and you should definitely let others know about it. Just don’t limit yourself to accolades, credentials, and testimonials. Similarly, don’t spend too much time singing your product’s or service’s virtues. Spend as little time doing so as feasible. When people follow your Instagram account, they aren’t only looking for advertisements.

Promote your account across multiple platforms

If you have a large following on another social media platform, make sure your Instagram followers are aware of it. To attract new followers, you should also promote your Instagram channel on your website! Cross-promotion can take a number of forms, including:

• Incorporating photos from your Instagram account into your newsletter
• Including images from your Instagram account in your blog posts
• Adding a link to Instagram in your email signature
• Adding your Instagram handle to your biographies on other social media platforms
• Linking your Instagram account to your Twitter and Facebook accounts so that posts are shared across all three platform.

Grab your competitor’s Instagram followers

Visiting your nearest competitors’ Instagram accounts and connecting with their viewers is one of the most effective techniques to build a new following. Simply by following your competitors, these folks have already expressed an interest in the things you offer.

So, how can you steal the following of your competitors? Engage them in conversation. There are a variety of ways to interact with Instagram users, and the more effort you put in, the more followers and repeat engagement you’ll receive.

There are three different types of engagement on Instagram:

• A user can be followed.
• Photo-like
• Make a picture comment

If you want to add some personality to your content, don’t be scared to include a few emojis.

Instagram geotags might help you find people in your area.

You can also make your Instagram posts and Stories more discoverable by tagging your location—either the city you’re in or the location where the photo or video was taken—in addition to hash tags.

Locations have their own Instagram feed, as well as a Story and hash tags that you can add to by using the location sticker in your own Stories.

Local businesses should make the most of location tags by regularly updating them and responding to posts from possible customers who are physically nearby.

Although increasing your Instagram followers may appear to be a difficult task, with the right tactics and ideas, you can undoubtedly do so.

The plan includes posting unique content, targeting the right people, and taking advantage of Instagram’s new features and trends.