Q. Do I need a market research company with experience with where I am targeting?
Do I need a market research company with experience with where I am targeting?
If you are going to hire a market research company, then they need experience with where you are going to be targeting. It would be foolish to hire a marketing firm that is brand new to where you will be targeting. Every country is different, and it is so important to hire a specialist who knows what they are talking about. Experience is what gives them the confidence to make assertions.
That is why you should never simply hire any old market research firm. You want to find someone knowledgeable about a certain country and its culture. For example, if you are going to be expanding your business into Asia, you want a marketing research support group with a lot of experience dealing with Asia. This is an especially hard market to read, and their analysis can be very insightful.
The biggest problem that you will run into, though, is making sure that their experience can be verified. You want a research group that has a proven history and is ideally linked up with another market research group as well. For example, Kadence International is a common choice because they have varied expertise in Asia, the US, and Europe.
Making sure that whoever you hire has the experience to do the task you have asked for is something you should not simply ignore. Having a company with a proper understanding of a specific market ensures that you are more likely to end up with a positive result. It lets you into the little trade secrets and deciding factor that determines whether or not your agreement is going to be a success or a failure overall.
answered by carlodaley
Asked in CategoryBusiness
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