For creative compositions, I always go with the simple advice of starting your approach in the most basic way possible. This includes making use of the rule of thirds to set the foundation for whatever comes next.

Yes, you can get even more creative, but everything you do should start from this basic approach. From here, you may want to vary your angles a little bit by coming at a higher or even a lower angle.

You may also want to make use of background blur to really focus your attention on the key part of the product you want to highlight, which usually includes the ingredients and the texture of the product itself.

Along with composition variation, another interesting technique is to experiment with different lighting angles to find the most flattering illumination. It doesn’t matter how creative you try to get with your composition; without eliminating shadows and optimizing them correctly, your final result will still end up being very overwhelming.

For me, these are the most important beauty product photography tips to always have in mind.