The most important thing you can focus on is your market research. America is unique, and the market insights that served you so well in Europe or Britain might need to be revised here. This was my biggest failing – I assumed the consumer profile was the same. I do not want to divulge how much time and money I lost chasing the wrong kind of clientele, but it was significant!

If you want to expand into the USA, you should hire a market research agency in USA geography. Why? Because this will make it much easier for you to connect with your clients and understand who they are as people. A US market research firm like https://kadence.com/office/usa/ can give you more insight into how diverse America is.

For example, the selling points you focus on when targeting an audience in Colorado would differ greatly from what you would offer as a selling point in Arizona. My mistake was seeing America as one massive country – not the reality- that it is an enormous collection of federalized locations.

This was my most important change; for me, it was a genuine game-changer. My business could do much better once I got some US-specific market research carried out. This made it much easier for me to build and grow my profile. It also ensured that my marketing ideas changed for a state-specific approach, not for one US-wide style.

The best advice I can give you then is to get a US-based marketing company involved. They can help you to spot areas of potential growth and opportunity you might have missed.